I guess that's why BSO's are so popular in the UK. ;)
Actually, it does explain one aspect of the BSO; the ridiculous objects which squeeze suspension and disc brakes under the critical £100 barrier. Clearly, the manufacturers are adding these features because their attractiveness to consumers exceeds their cost of production. The real difficulty, it seems, is persuading the BSO customer that some non-obvious upgrades in materials and manufacturing quality are worth even more.
I am simultaneously impressed and horrified by the BSO. To include so many features in something which retails at £100 is both a marvel of mass manufacturing and a sickening example of just how low you can drop quality if you get your marketing right.
Actually, it does explain one aspect of the BSO; the ridiculous objects which squeeze suspension and disc brakes under the critical £100 barrier. Clearly, the manufacturers are adding these features because their attractiveness to consumers exceeds their cost of production. The real difficulty, it seems, is persuading the BSO customer that some non-obvious upgrades in materials and manufacturing quality are worth even more.
I am simultaneously impressed and horrified by the BSO. To include so many features in something which retails at £100 is both a marvel of mass manufacturing and a sickening example of just how low you can drop quality if you get your marketing right.