eBay and Craigslist finds

you can guarantee somebody is going to click buy it now thinking the wheels and stem are included.
majority of the pics should be without the wheels and stem.

Don't we always want to see a frame/fork together with wheels, just to check clearance?
Even if it's just a F&F that is for sale, we all prefer pics with wheels & tyres.
But you're right. There could be a bit more attention for that in the ad.