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@BringMeMyFix
I didn't watch any of the Beijing stuff. Barely knew the Olympics was even happening. I'm not alone.
So you'll get a few short term dabblers due to the Olympics. Evans will sell more bikes. Hoo-fucking-ray.
There are more people getting into it for the long haul, and contributing to the sport at a grass roots level because of friends, family, and colleagues who cycle and maybe participate in cyclesport. And that's part of a rich heritage within which the Olympics is a very small part.
But I'll admit, my feelings are certainly driven on some level by a general bad taste in the mouth when it comes to overblown status that's ascribed to something as corrupt* as the Olympics.
*and transient too, in the context of hosting countries and their legacies.