A director's duty is to provide value for the shareholders, no more nor less. Team GB is funded to win Olympic medals.
The thing I found interesting was Brailsford specifically mentioning several times the goal of getting more people cycling as being integral to Team GB operations. If it genuinely is part of the 'bigger picture' of what he is doing then aiming for road/track global domination in Olympics and TdF in a 24 month window supported by an evil media conglomerate seems the right way to go about it.
DB is basically the Schickster with a budget and a slightly more flexible moral compass.
The thing I found interesting was Brailsford specifically mentioning several times the goal of getting more people cycling as being integral to Team GB operations. If it genuinely is part of the 'bigger picture' of what he is doing then aiming for road/track global domination in Olympics and TdF in a 24 month window supported by an evil media conglomerate seems the right way to go about it.
DB is basically the Schickster with a budget and a slightly more flexible moral compass.