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@C:V
Anyone know what the instrumental track is they're using in the video? I think the ad is good in terms of execution. It projects the image of "coolness" and "relax" mixed with "street credibility", good weather and rider ability. You can probably guess which market they are targeting there and where they want to position themselves. Fair enough, that's advertising for you. Those people shouting how irresponsible this ad is: It's advertising, not a promotion for the Cycling Campaign. Get over it.