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@andyp
I take issue with your first sentence I'm afraid. Nokia had any number of smartphones that have sold as well as, if not better than, the iPhone. Mass market in the mobile phone industry means selling 30 or 40 million of the same model. Apple haven't sold anywhere near that with the iPhone, in all it's guises.
I agree on the iPad. Utterly pointless.
Google are interesting, they run a very real risk of getting embroiled with anti-competition authorities and that always ends in tears, just ask Microsoft. They need to focus on what they want to do and drop some of the extraneous activities.