Well, in fact, the money goes into Mr Big Rapha's Big Pockets. Not much room left in there, I would guess, after a successful career in the city followed by a few years copying vintage cycle clothing and flogging it off to "market segments" who buy things because they are expensive. All that ersatz art photography and never-mind-the-price-just-feel-my-huge-passion-for-cycling schtick...
This is a good thing.
Or we can all just wear overalls.