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@VestigialLever
giving something an identity to direct the direction of the great unwashed is what marketeers call branding. branding enables greater profit without the hassle of having to justify the use or fitness of a thing.
the aethist's biggest mistake. no icon to believe in.
even the anarchists realized you need something to scrawl on the wall.
howz about some antitheism?
not that that is any good either. folks need to keep busy.