This is often said but for me personally Assos is not a substitute. I wouldn't be seen dead in 90% of their range and I wear some really crap clothes. Also, as loafheads points out, Assos' are similar to Rapha's prices anyway.
As far as I can see Rapha have hit the nail on the head with their balance of style and function, where you could realistically wear it to work and not look like a bellend.
This is often said but for me personally Assos is not a substitute. I wouldn't be seen dead in 90% of their range and I wear some really crap clothes. Also, as loafheads points out, Assos' are similar to Rapha's prices anyway.
As far as I can see Rapha have hit the nail on the head with their balance of style and function, where you could realistically wear it to work and not look like a bellend.