You are reading a single comment by @dulwichrider and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@dulwichrider
Tim Harford's book The Undercover Economist is quite good on pricing strategy. To push demand for high price goods there can only be limited supply (scarcity value), as well as substantial investment in differentiation (branding). normal cycle clothing is a (relatively) low barrier to entry industry, meaning prices are held down by competition. however, upping the quality and adding desirable branding raises the barrier to entry, and creates demand for the goods. in a way, it is necessary to be nice but a bit pricey.