• So do their 'blog posts' ever get any longer than four lines?

    Not really.

    They're able to use perhaps six or seven lines of text if they punctuate it with tons of images:
    http://blogs.mirror.co.uk/blike-cycling-blog/2010/01/snow-fun-anymore-we-miss-our-b.html

    I get the distinct impression that they don't care about the bike blog at all, and that they just have a standard staffer knock out a new post on a schedule with no thought going into it at all. They must've loved it when the press release arrived from the tweed run, they get to launch into their standard flow of vitriol rather than have to try and pretend to like cycling.

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