Is it a sportive? Perhaps it's a charity ride? No, it's neither, and it's not really about cycling anyway. London's Tweed Run is primarily an opportunity for moneyed hipsters to buy a new wardrobe, and spend a day posing in the capital wearing 1930's tweed garments. Only those with access to a vintage bicycle and an itchy pair of plus fours need attend. Poop poop!
So they pretty much got it all wrong, thank funk for the grovelling reversal.
The cached version:
http://66.102.9.132/search?q=cache%3Ahttp%3A%2F%2Fblogs.mirror.co.uk%2Fblike-cycling-blog%2F2010%2F01%2Fa-rolling-panto-with-the-tweed.html&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a
So they pretty much got it all wrong, thank funk for the grovelling reversal.