Who Wants Some Pie?

From here:

"On Wikipedia it says: 'The supporters of Rotherham United still maintain the record for the most pies consumed at a football match, with a consumption of pies 40% above the Football League average,'" writes Mark Ireland. "Is this true? There doesn't seem to be a reference for this amazing fact."

Never one to shirk a challenge, the Knowledge got on the phone to Pukka Pies to find out if Rotherham United really can claim to be the pie capital of English football. And the answer is – well, sort of.

Though the Millers (average attendance 4,214) clearly don't shift pastry in the same numbers as the Premier League giants, in terms of the pie-eating percentage of those coming through the gates at Don Valley they are top of the league.

"Among the 35-40 clubs we supply, you usually get 15%-20% of supporters at the ground buying a pie," says Peter Mayes of Pukka Pies. "At Rotherham that jumps to 40%-50%. So, relatively, they're our best-performing football customer. They do like their pies."

But, of course, no pie-based coronation could be complete without reference to Wigan, whose Pooles Pies often come up trumps in fan surveys and, slightly weirdly, are now available in the region's health clubs. Tom Dickinson, in his book 92 Pies, also gave a thumbs up to the pie-credentials of Morecambe. But while Rotherham may not have the definitive crown, they certainly have a legitimate claim to the throne."