What's the big fuss about Campag?

The 2010 Force does look like a huge bargain at only £50 extra over 6700. Not sure how they've upgraded it and cut the price, maybe they've decide that Force is going to be the big seller as OEM and are getting economies of scale. Lots of bling to sell on the bike shop floor if you're comparing Force against Ultegra.

The weird thing is that it competes very well with the red groupset. Oops.

I've noticed it on a lot of mid range OTP road bikes. It seems a good OEM choice, as it still has some novelty value, and it helps keep the bikes weight down. Apparantly its tougher for 2010 too.

Chorus is heavier, more expensive, and less compatible (thinking BB30, and free hubs) than force. I just like the shape and functionality.