A niche, by defintion, is always smaller than the thing in which it is a niche
Fixed.
Ferrari is a niche business (<0.1% of global car sales by volume) with an annual turnover of >1.5bn Euro, so some niches are quite big in absolute terms. Bristol carves out a small niche in a similar area, at less than 2% of Ferrari's size.
Fixed.
Ferrari is a niche business (<0.1% of global car sales by volume) with an annual turnover of >1.5bn Euro, so some niches are quite big in absolute terms. Bristol carves out a small niche in a similar area, at less than 2% of Ferrari's size.