Tattoos

Hypothetically:
How much d'ya think Ray Ban would have to pay someone to actually get their face tattooed like that?
Even if they paid you enough that you dint have to worry about employment you'd still have to walk about looking like an utter faff arse for the rest of your life.

i think it would be more likely that it is a fake and ray ban would cream off the edgy publicity as this goes viral. They've done pretty good viral stuff before, so it wouldnt surprise me as much as this douche getting that for real.