You are reading a single comment by @rpm and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@rpm
It's not British and not being marketed as British, SFAIK.
Sky sponsor British Cycling, but they now also have a tour team, yes, there is some personnel crossover, but people are being naive to assume the tour team is "British" It may be British based, as many tour teams may be French based, or Italian based, but none of them are national teams.
Sky are not the first, and won't be the last corporate sponsor of British Cycling.