Sky Cycling Team

Well, is it a 'British' team? The majority of the riders are not British. The bikes are not British. The senior management is. Sky is....erm? Isn't it naive to regard Sky as a British company when really it is a sub division of a multi national media organisation that has no allegiance to any country. An organisation owned by a man who's own history reflects the values of his organisation; born in Australia, now an American citizen. Not for any love or loathing of either country but because it suits his business interests and those interests come above everything else. The cycling team exists to promote the tv station and the tv station is just another manifestation of Murdoch's power mania and his acute understanding of the importance of controlling the media in order to exercise political power without the messy business of becoming an elected politician. He has no cultural interest in either tv or newspapers or anything else; he is interested in power, in control and in propaganda. He has no moral values; if it sells he will endorse it. If it brings him power he will pursue it. In this case it suits him to have a team that can be marketed as 'British'. It's a sham but there you go.