80 cyclists power family home - channel 1 right now!

Worrying about the total efficiency of the bicycle power station is missing the point. It was a stunt, designed to get people thinking. Energy efficiency can be a very dry topic, but somehow they made leaving the fridge door open into a moment of high drama.

indeed. Such a publicity stunt works in that it takes something that is invisible to the average person (electricity and gas) and turns the amount of invisible energy used into something you can see that works on a human or personable level.