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@JonoMarshall
My feeling is that the "London Bike Polo" (or similar) doesn't really add anything to the design (in terms of leaving anything with the viewer of the sticker) as Bike polo is mentioned in both stickers? It seems like a bit of a repetition/distraction?
The only real purpose would be an awareness of the sticker's origin when viewed outside of the UK/London, is this the aim?
If you want some sort of call to action/resolve then we could add a URL to the sticker? If you just want the stickers to appeal to players outside of London more then yeah, we could simply add "London Bike Polo"?
I'm easy, just curious.