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@JackT
So the fact that I don't pay road tax (or VED) because I don't own a car means, I don't have the same right you enjoy, does it? Or does the fact that I am fabulously rich and pay loads of income tax and VAT mean it's actually YOU that has to get out of MY way?
This campaign - well meaning though it may be - is a very convoluted way of making an incredibly petty point. It's like the Stop At Red nonsense from a few years ago. Overly defensive, ceding the agenda to a hostile brigade of Daily Mail readers who just don't like cyclists, for whatever reason.
Among the reasons that some people hate cyclists is that they (incorrectly) perceive us to be smug. Of course Dr Freud would immediately diagnose this is as mostly rooted in reactionary motorists own guilt and jealousy, though they'd never know it. I'm afraid this campaign is actually rather smug. So is only going to justify the haters' existing prejudices.
Carlton Reid is a nice guy but he's got a tin ear when it comes to bicycle advocacy.