High viz or cool?

He really didn't see him as he appeared from the side in front of him into the path of his car.

LIghts may not of helped here. reflective tyres, clothes helmet band, etc, may have (IMHO).

People tend to think of themselves and their safety on a bike when thinking about visibility, but you need to consider that there are people out there that really don't want to run into you when you're riding invisible at night and don't want a life of psychological hell that follows either.

+1
From experiance I know that when you realise you may hit a cyclist with your car. You become totally focused on avoiding them at all costs. This seems fair enough, untill you remember that you have a baby and a toddler in the back of the car.