High viz or cool?

http://www.thecoolhunter.net/Gadgets/SWEETSKINZ---Reflective-bike-tires/
this firm 'Sweetskinz' makes refelectives, the silver is spread right through the different patterns, which are fairly original. I buy them mainly for kids prizes as they mostly run B.M.X,s, although they do make a 700x35 in the 'Rattleback' snake design, good for my 29er' which gets a flogging in winter. dont know how they are doing on the national picture though, can give distributor info if needed.

Neat idea!

I'm just a tad bitter because I bought some Conti nordi spikes, which now come with a reflective strip as standard (not many studded tyres do*). When they arrived yesterday, I saw that I had been sent the old version, sans strip(they were 40% off RRP to be fair).

(*only Schwalbe and a couple Contis do)