I have an EWR thick Merino top and it's very nice indeed, and their after sales service is great. I had a sizing issue with Large or Extra Large due to my gorilla like arms. They were instantly responsive and brimming with help, very personal. I think they care about their customers.
The shirt above is $130, about £75, which gives you £35 in hand over the Rapha medium weight merino jersey. That could go toward post (from USA) and any VAT (£11.00) you might get busted with at customs.
'Bicycle Times' ?
'Wank', more like.