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@dulwichrider
this piece just about sums up my feelings:
"Ideas, by their nature, are cheap and almost limitless in quantity. The resources, knowledge and ability to put them into practice are not. The question you're asking therefore is not: [INDENT]Will this idea produce some specified benefit?[/INDENT]but rather[INDENT]Will this idea make the best use of the limited resources (whether that's money or something else) that we have?[/INDENT]
If you ask the right question then how would cycle hire fare? There are a number of reasons why people are uncomfortable cycling and helpfully Transport for London have summarised them in their Cycling in London report. I'll save you the job of reading it - you won't find lack of a cycle hire scheme in there. It highlights clearly that the number one barrier to people cycling are safety concerns followed by a lack of parking and changing facilities, not the expense or availability of the bike itself. The hard data is backed up by what most people know anecdotally. There are bikes gathering dust in sheds and lofts across the UK. Not having access to a bike isn't the main reason for not cycling."
http://northofthethames.blogspot.com/2009/09/house-move-and-lack-of-internet.html