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@andyp
I've lost count of the number of British teams who've launched with the intent of competing in the Tour in the next 5 years. The last British team to do so was ANC-Halfords in 1987.
Sorry to be cynical but British cycling history is littered with teams launched in a fanfare of publicity only to run into money problems shortly after (Team Brite anyone? Team Linda McCartney?)
Any brand value Raleigh had for high end racing bikes is long gone, so their marketing team would be better off thinking about that little problem first.