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@snoops
I much prefer BELK as it's more personal and more fun. I agree carrier might be better for search engines etc. but i don't want to get too caught up in all that 'identity' marketing stuff.
this is just supposed to be a small company run from home, so I think i'm going with BELK as it's my favourite.
But i have just discovered there is a massive chainstore in america called 'Belk', obviously without the awesome bear/elk logo, but do you think that would be an issue?