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@Bra_Jesters
Could be a positive thing in many ways. Could flop embarrassingly. Depends on how Boris & Co decide to launch it.
There was a company doing a similar thing, fugly hire bikes, from what I saw they seemed to be targeting UEL students. No idea how well it went, but I'm pretty sure that a particular bike I saw didn't move for about 6 months. So, probably badly.
Just to counter some of the negativity, if it does take off, and people who don't usually ride are on bikes, might spread some general love and understanding if more people see traffic from a cyclist's perspective. Or am I being naive? :P