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@GA2G
A good example is the SE Premium Ale, is the same bike as the Fuji Obey. Both are supposed to be a bit more exclusive, but it is clearly badge-engineering.
http://www.biketype.com/pics/5592/full/fuji_obey_08.jpg
http://www.evanscycles.com/product_image/image/6c7/3da/4b6/35438/large/se-premium-ale-2009-singlespeed-bike.jpg