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@carson
because it is - even the desire to not consume is consumable and thus marketable
the more you look at it the crazier it becomes - advertising operates at such a level of cynicism we would never tolerate elsewhere but yet happily carryon having the piss taken out of our deepest feelings / desires.
what do you think about subliminal cuts? the insertion of very short images in films that influence the sub-concious...its immoral right? ask yourself how far removed from that is product placement in films / tv etc. Pruduct placement used to be banned in bbc braodcasts but that will change. so you pay your licence fee to a public broadcaster who is also getting paid by companies to subtly influence you into buying their product -
i'm normally pretty level headed by i hate advertising with a passion.