Life efficiency

Save up for things first, and then buy the very best you can afford. buy quality and longevity, and buy style over fashion.

Don't buy the one that is almost as good as the one you really want, because you'll know it isn't the one you really want, and you'll either be dissatisfied, or end up buying the one you really wanted anyway, and spending twice as much. If you can afford it buy the one you really want.

That sounds like some sort of ad campaign