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@CYOA
It's a brilliant source of ad-revenue for the guardian. It's something that's had terabytes of discussion already devoted to it but is so obviously going to pull more comments than anything else published in the graniaud - so in that sense [the sense that it's basically a cashcow for brooker who is in turn the guardians cash cow] then yes, it is brilliant.
But I still bet he has a crying wank each night over what he's become.
A crying wank all the way to the bank.