Fladshmob350

However, the answer isn't as simple as that, so here's the long version.

Pffft, you call that a 'long' version. Piffle.

Probably the most important one isn't a personal physical action, it's the act of normalisation of change.

Very true. Not just of change but of moral behaviour, which doesn't all have to be boring and po-faced. The more cycling becomes normal, the more people will do it.

It's why we support football teams, don't decorate our bathrooms in neon paisley

Makes mental note not to invite TSK to see my bathroom