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  • The inability to distinguish between want and need is fuelled by our ambitious and media and the phsycological games created to get into our head to have us buy more.

    buy more what? Mobile phones maybe?

    If I ever stop to add it all up (and I don't, because I don't care) I actually live extremely frugally as far as the planet is concerned. I have a small, central, well insulated flat, I don't drive, I don't use public transport unless absolutely necessary, I have hardly ever been on a foreign holiday. (I was 35 before my first plane journey). Or a proper holiday at all in the last 10 years. I shop locally, choose organic or freedom food when I can, buy only what I need. I make an effort to buy British or even more locally produced goods when possible. I was shunning artificial fibres, plastic bags and unnecessary packaging long before there were campaigns about it. I turn off my lights, I don't buy bottled water, etc etc. I don't do any of these things because I give two hoots about environmentalism, or even believe most of the alarmist claptrap that gets spouted these days. I just prefer to live that way.

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