Smaller cog now chains loud?

its a Sram TN10 here: http://www.evanscycles.com/products/sram/tm10-chain-1-8-ec005215?utm_source=froogle&utm_medium=froogle&utm_campaign=froogle#show=0

Bin and replace, those chains are flipping awful, mine lasted for a week before literally disinegrating, I SHIT YOU NOT!
I had like 4 links almost crumble apart beneath my feet, awful things, stick with KMC or Izumi, they know how to make good chains, SRAM do not!
My cheap ass 510 lasted longer....