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@D._Generate
I will help out in any way I can. I come from a journalism background and currently work in advertising, but it's a bit niche and unlikely to yield connections.
I would suggest that there is a very focused approach. The last thing we need is 100 cyclists pursuing different agendas. Things like dedicated bike lanes are a non-starter. Focus on the immediate concern; nine cyclist fatalities this year and 7(?) from left-turning lorries. That's the issue that needs to be addressed and other things can fall in line later.
I personally think a cohesive and organised campaign focusing on that issue is the only way to go forward. It needs to raise a stink. It needs to have politicians answer questions on the record. It needs demonstrations that are covered by the media so the issue is out there. I have a feeling that 99% of London that doesn't cycle has no idea what is happening.
Anyway, just my opinion at this time, but I'm happy to help in any way I can.