2009-09-17 - Cyclist down, Poynders Road roundabout

it's like the spokecard idea that sound great in our head, but completely useless in reality.

it could work if there are going to be another memorial/reminder ride where all the cyclists have the same armband, but at the same time, it could be a political ride.

point being, there are a surprising number of people who has no idea what a white bike represent (unless the bike have a big "RIP" sign on it).

absolutely right - i think we have to think exactly what we want the result and target audience to be. Then think of what the best way to achieve this.