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@CrazyJames
Yuh I know, one of my flatmates does funky stuff like that with 3D fx and time lapse stuff, no doubt he knows how to do all that rotoscoping stuff as well from what I remember.
I respect the fact its a skill in itself and usually pretty time consuming to create,
I guess it just doesn't interest me as much as sculpting light and cool camera work (one thing this vid was definitely lacking).
Spins you're right, it is basically an ad for profoto....but the point of it was that it was done with up to 10 profoto's per shot, rigged and portable, in an actual building not a studio set, and to recreate the same effects with continuous lighting and normal video would have cost a lot more than even double what it would probably cost to rent this kind of kit, its nothing really to do with power saving.....Its more to do with money saving, portability, ease of use etc, big budget with a small budget cost, less crew and so on.
In that respect I think its pretty groundbreaking, because ordinarily you would need a huge budget, a lot of setup time, a bigger crew, additional transport/generators etc etc, and a lot more time to do the same thing with continous lighting, thats what makes it so cool to me....despite the end video being pretty shit!