Wow! A world first in music video production?

I think this is one for the photographers/camera geeks among us. Video looked pretty gash to me.

Totally, the video itself is shit, it was more for the unique way the lighting was carried off, and the way they managed to do it with a comparatively low budget.

Hmm, interesting process, but they don't really seem to have achieved an original or unique look on the final video though.

At first glance you would be correct, but the type of lighting you see here, on the same scale, done using video with continuous lighting, would cost an unbelievable amount to re-create, we're talking a lighting budget of insane proportions in comparison to your average lowish budget video, something that the likes of only Jay-z, Madonna etc could afford.
Whereas here they pulled off something identical in terms of the technical aspect with a comparatively low budget, utilizing an innovative technique that would have not been possible a few years back due to portable flashes of this power that recycle at this kind of speed not being available.

Yes this is a geek-out of major proportions, I thought some of the other geeks here might appreciate it to :)