They're a backwards, awkward company intent on making as much money as possible with as little effort as possible. They put no effort into improving the design or quality of their bicycles. they are a company designed to make 2 people rich.
Their bikes are stupendously annoying, the brakes are shockingly poor, the gears are crap. An unwelcome flashback to an era of poor quality cheap bicycles sold for stupidly unreasonable prices.
You are Lord Haw Haw, and I claim my £5.oo.