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@D._Generate
I work in advertising and believe in both the power of a good ad and the limitations. Shock ads can work but are often mishandled and end up just being shocking to shock. Shock quickly turns to boredom.
I don't think that is the case here. I think this could be an incredibly powerful piece. Ideally it should be run once on whatever night has the most viewership here at whatever timeslot that is. It should be run simultaneously on all channels.
That can be done and is incredibly powerful. It's a shock to the system and people feel that. If this was watered down and run repeatedly, or even just run repeatedly in a haphazard fashion, the shock is gone and it won't register.
Before I left the States there was an ad run in my city on the radio to address the hazards of shaken babies. It ran at rush hour and consisted of 45 seconds of the most annoying baby's crying. It ran on every single station at the same time so it was unavoidable. The last 15 seconds told of what could happen if you shake a baby out of frustration. It was a hell of an ad.
To all the people here who say that it won't change anything, I say it won't change everything. No ad could possibly convince everyone to do anything. Advertising's influence is limited. But run correctly, this ad could influence some people. That is a step in the right direction.