Texting While Driving Advert

My mother been doing that to her patients for half her life, more than half of the patients were driving when they were on the phone, she asked if they're driving, if yes, she tell them in an authoritative tones that they should call you when they're not driving and hang up immeditally.

I tell people that my cousin was killed by a driver on a mobile phone. No cousins were harmed in the making of this lie but I love the look on people's faces.

I tell people that my cousin was killed by a driver on a mobile phone. No cousins were harmed in the making of this lie but I love the look on people's faces.

I hate this one! Like when you slag off someones mum and they say 'my mum's dead actually' then you say, 'ahh shit sorry' then they say 'Nah she's not really dead dickhead.'

or just pull over.

actually I saw that quite often now, one car pulled over onto that taxi stopping part on Tottenham Court Road to use the phone, a police officier approach that women and ask her why is she illegally (I think?) parked on that section, she replied that she have to take an urgent call and the last thing she want is to use the phone while driving.

police let her off with a smile.

I hate this one! Like when you slag off someones mum and they say 'my mum's dead actually' then you say, 'ahh shit sorry' then they say 'Nah she's not really dead dickhead.'

I don't retract. As you've illustrated it loses the point. I'm quite happy for people to feel like shit for a while if it reduces the chance of them genuinely hurting someone.

I don't retract. As you've illustrated it loses the point. I'm quite happy for people to feel like shit for a while if it reduces the chance of them genuinely hurting someone.

fictional dead person save non-fictional live person.

I'd be bang up for having the ability to issue fixed penalty £60/3 points notices to people in the ASL.

I'd not be very popular with drivers I would think.

Bee in bonnet- agreed.

Maybe I should join the constabulary as a special and get the ASL ticketing thing out of my system.

As you may have guessed it is something that annoys me.

I'd be bang up for having the ability to issue fixed penalty £60/3 points notices to people in the ASL.

I'd not be very popular with drivers I would think.

In parts of the US they given drivers with disabled badges the ability to issue tickets to people illegally parked in disabled bays.

Personally I'm happy to see these kinds of warnings about. And I think it should be broadcasted over the UK. People are just idiots, and think "Oh it'll never happen" and just take the chances.

I don't care if people find it too much or somewhat unpleasant/insulting. Sometimes you just need to go to those kinds of levels to wake people up.

I'm not sure what the law is when you're caught using a mobile whilst driving, do you get fined? Or just a slap on the wrist. If not fined I think maybe go to the extent of losing points on your licence, or I think what would be better is to maybe have a short 3 month suspension or something. You're playing around with peoples lives after all.

I've never used my mobile whilst cycling, what's the point? The most I've done is heard my phone go on, I stop somewhere to have a look. But majority of the time it's kept in my bag anyway so I don't hear crap.

police let her off with a smile.

Similar happened to my Mum, but with a twist.

Pulled over to answer a phone call, in a normal parking spot. Police come up to her, "excuse me Miss, you can't use your phone while in your car"

Our reaction. "O_o ? The engine isn't even on?"

eh?

similar happened to my mum, but with a twist.

Pulled over to answer a phone call, in a normal parking spot. Police come up to her, "excuse me miss, you can't use your phone while in your car"

our reaction. "o_o ? The engine isn't even on?"

eh?

wac

Shocking video but car accidents are shocking.

I just saw a cyclist going through a red and texting at Balham junction. I also just told a van driver not to use the phone, he smiled and put it away.

You should ads in New Zealand. We are well known for our dark and shocking ads.

My favorite is when a dude at a bbq gets a little too drunk and starts playing with a kid. He tries to do a helicopter style thing, swinging the kid around and manages to smash him into a bookcase. It shows the kid lying on the ground motionless, and everyone is shouting at the guy. He just goes outside and starts crying. End caption: "Its not the drinking, its how we're drinking." Chilling.

You should ads in New Zealand. We are well known for our dark and shocking ads.

My favorite is when a dude at a bbq gets a little too drunk and starts playing with a kid. He tries to do a helicopter style thing, swinging the kid around and manages to smash him into a bookcase. It shows the kid lying on the ground motionless, and everyone is shouting at the guy. He just goes outside and starts crying. End caption: "Its not the drinking, its how we're drinking." Chilling.

I really want to see that. I'm from NZ myself and remember the adverts were always good when I was a kid, haven't been back there since 2000 though.

edit: Here it is;
http://www.youtube.com/watch?v=l12FMqDvweQ&fmt=18

Very dark and well put together.

I've been away for a couple years now, I wonder if they've gotten worse.

@ veevee well done mate

I've been away for a couple years now, I wonder if they've gotten worse.

Here's another one, these are brilliant;
http://www.youtube.com/watch?v=WCXUZE-mdjY&fmt=18

I missed that one! Must be recent. Great ads.

Theres a karoke one too now that I think about it.

or just pull over.

Or don't answer it at all, I doubt most people are actually that important, most calls are not life or death.

I work in advertising and believe in both the power of a good ad and the limitations. Shock ads can work but are often mishandled and end up just being shocking to shock. Shock quickly turns to boredom.

I don't think that is the case here. I think this could be an incredibly powerful piece. Ideally it should be run once on whatever night has the most viewership here at whatever timeslot that is. It should be run simultaneously on all channels.

That can be done and is incredibly powerful. It's a shock to the system and people feel that. If this was watered down and run repeatedly, or even just run repeatedly in a haphazard fashion, the shock is gone and it won't register.

Before I left the States there was an ad run in my city on the radio to address the hazards of shaken babies. It ran at rush hour and consisted of 45 seconds of the most annoying baby's crying. It ran on every single station at the same time so it was unavoidable. The last 15 seconds told of what could happen if you shake a baby out of frustration. It was a hell of an ad.

To all the people here who say that it won't change anything, I say it won't change everything. No ad could possibly convince everyone to do anything. Advertising's influence is limited. But run correctly, this ad could influence some people. That is a step in the right direction.

By the way, when I say it should only be run once I don't mean it should just be a one-off. It should have other campaigns in other media followed by an actual crack down by police on dangerous drivers to truly effect a real change. But this could be a great step in the right direction.

I work in advertising and believe in both the power of a good ad and the limitations. Shock ads can work but are often mishandled and end up just being shocking to shock. Shock quickly turns to boredom.

I don't think that is the case here. I think this could be an incredibly powerful piece. Ideally it should be run once on whatever night has the most viewership here at whatever timeslot that is. It should be run simultaneously on all channels.

That can be done and is incredibly powerful. It's a shock to the system and people feel that. If this was watered down and run repeatedly, or even just run repeatedly in a haphazard fashion, the shock is gone and it won't register.

Before I left the States there was an ad run in my city on the radio to address the hazards of shaken babies. It ran at rush hour and consisted of 45 seconds of the most annoying baby's crying. It ran on every single station at the same time so it was unavoidable. The last 15 seconds told of what could happen if you shake a baby out of frustration. It was a hell of an ad.

To all the people here who say that it won't change anything, I say it won't change everything. No ad could possibly convince everyone to do anything. Advertising's influence is limited. But run correctly, this ad could influence some people. That is a step in the right direction.

good point

i dont know how anyone could even try to drive and text, i have a job walking and texting without walking into people/lamp posts...

I work in advertising and believe in both the power of a good ad and the limitations. Shock ads can work but are often mishandled and end up just being shocking to shock. Shock quickly turns to boredom.

I don't think that is the case here. I think this could be an incredibly powerful piece.

[snippety snip]

To all the people here who say that it won't change anything, I say it won't change everything. No ad could possibly convince everyone to do anything. Advertising's influence is limited. But run correctly, this ad could influence some people. That is a step in the right direction.

Dale, I'm sure that that often applies in advertising in a public service function. However, there are certain psychological factors at play here that cause people to do things like texting while driving, some of which are the same ones that cause people to get mobile phones in the first place (panic about the time lost while driving, boredom while driving, fear of being alone in public places, status, wanting to demonstrate multi-tasking ability, fear of being left behind, and so forth--it's a heady mixture of motivations.

If you really want to influence people to change such complex behaviour, you need to address at least some of these factors. Shock tactics will work with those people who are easily shocked--but not with people who go to see horror films on Fridays for fun. It's a bit like traffic calming--it tends to have an effect on people who are careful drivers, anyway. The others either get 4x4s, take different routes, or learn techniques to drive over vertical featureslike humps or cushions. There is always some kind of benefit from such campaign, but it tends to be low-hanging fruit, and the great drawback is that once the funding available for measures is used up for something like this, there is none left, and erroneous assumptions about the efficacy of such campaigns may lead to less benefit in the long run.

If there was something that worked really well, we would have found it by now.

They've been doing brutal 'shock tactic' style road ads in Australia for years. Have a look at their traffic stats and draw your own conclusions.