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@pajamas
I think this ad will make little difference nationally.
it's not just teens that text and drive. also, teens do a bunch of other things driving that are more dangerous. like drive and goof around at the same time.
sorry but I didn't think this advert was hard-hitting enough, and if it's a solution to a local problem as Greasy says then they need to look at people driving like wankers in general. texting is a small part of the problem, using the phone to chat is kind of exonerated in this. let alone driving like a nob in the first place, which is why many of the serious accidents and fatalities happened to young adults I knew.
and in terms of hard-hitting campaigns... I don't think this comes close. the music quickly fictionalises the whole thing.
I'm also with RPM as probably loads of us are - that bear advert about cyclists was a fucking insult. however, I thought about this once and I think it will be very difficult to produce a safety advert for bikes which places the responsibility on the car driver rather than the cyclist. something about POV of scenarios.