Texting While Driving Advert

the £90 fine for phoning/texting here is a joke, people pay that much for petrol nowadays.

Well said, it is a fucking joke. Wish we had laws like that here but can't see it happening....

@ coppi that, I thinks its her neck snapping??

Has shock tactics ever worked better?

Not shocking enough, when I woke up semi-conscious after having come within inches of being killed I was covered in bits of broken glass and blood, they should have made it far more shocking, really real, maybe drive home the reality of how bad it really can be.

Quality video.

Not shocking enough, when I woke up semi-conscious after having come within inches of being killed I was covered in bits of broken glass and blood, they should have made it far more shocking, really real, maybe drive home the reality of how bad it really can be.

So how do you think they can make it more shocking? What do you think that will really drive it home?

I'd be interested to see the TV cutdowns of this, the 4 min version would only probably be used as an educational tool. In addition to the points above most of my peers seem to respond most to this kind of advertising, though I have seen a few PSAs that required toning down before broadcast which usually results in the most shocking content being removed.

There was a christmas anti drink driving campaign a couple of years ago based in a hospital and used the twelve days of christmas as a theme counting down through injuries and traumas which was also very sobering. Though not quite as graphic.

I'd be interested to see the TV cutdowns of this

Oh I can see certain part being cutted without affecting the impact of the video, such as the man running back and forth checking the car for instance.

Will it help, maybe for a short while but it will just be forgotten about. Instead of the Police telling you not to use the phone, you should be taken to court for driving without due care or attention or dangerous driving. 6 points and a £400 fine hurts that would get the message through.

So how do you think they can make it more shocking? What do you think that will really drive it home?

They ran a billboard in manchester (beginning of the year?) of a real photo of a motorbike riders severed head after a crash, there was a big fuss afterwards because they didnt ask the family's permission or something, ill find the photo....

nicely filmed n all but i dont think it will make much difference least not in london.

I think this ad will make little difference nationally.

it's not just teens that text and drive. also, teens do a bunch of other things driving that are more dangerous. like drive and goof around at the same time.

sorry but I didn't think this advert was hard-hitting enough, and if it's a solution to a local problem as Greasy says then they need to look at people driving like wankers in general. texting is a small part of the problem, using the phone to chat is kind of exonerated in this. let alone driving like a nob in the first place, which is why many of the serious accidents and fatalities happened to young adults I knew.

and in terms of hard-hitting campaigns... I don't think this comes close. the music quickly fictionalises the whole thing.

I'm also with RPM as probably loads of us are - that bear advert about cyclists was a fucking insult. however, I thought about this once and I think it will be very difficult to produce a safety advert for bikes which places the responsibility on the car driver rather than the cyclist. something about POV of scenarios.

They ran a billboard in manchester (beginning of the year?) of a real photo of a motorbike riders severed head after a crash, there was a big fuss afterwards because they didnt ask the family's permission or something, ill find the photo....

Make sure you link it with NSFW next to it though :)

The best way to approach this is to do what was done with drink driving and to create a huge social stigma against using a phone while driving. Peer pressure is and always has been more effective than PSA announcements.

And drink driving still goes on, there are still more TV adverts on now about drink driving than there are about texting/phoning. especially at christmas.

the one on at the moment is the bartender with all the various voices , it's crap but it's still there.

So how do you think they can make it more shocking? What do you think that will really drive it home?

Make it even more real, show real crash scene photo's maybe, interviews with actual families, people who's lives have been destroyed by the selfish choices of others like texting at the wheel or sitting on the phone or whatever, show people that have been left permenantly disabled as a result.
I met a woman in hospital, when I went to see my nan who got mowed down on the pavement by some lorry, can't remember what the driver was doing exactly, on the phone or something, but he fucked up massively, she lost both legs, had scars/wounds all over her body face, not to mention broken arm/ribs, and was left blind, with major health problems as well, her positive attitude was amazing considering her situation, I think I would have just begged someone to kill me and just get it out of the way, I doubt I could carry on life like that.
Things like this need to be shoved in the faces of the public so they can see the impact of sending a stupid fucking text to their stupid fucking mates whilst driving like a stupid fucking idiot, and how it destroys real peoples lives and their families lives.

Has shock tactics ever worked better?

The best result of shock tactics is to galvanise social stigma, as mentioned above. Nobody does routine daily things like these in the frame of mind that it may end up killing someone.

Best thing is to give people you know grief for using a phone while driving. Make them feel like the biggest cunt in the world and they'll think twice next time around.

And drink driving still goes on, there are still more TV adverts on now about drink driving than there are about texting/phoning. especially at christmas.

the one on at the moment is the bartender with all the various voices , it's crap but it's still there.

I don't deny that it does, but to a far less degree than it used to even a decade ago. Some people truly don't care but the majority of society is eager for social approval and will modify their behaviour if they think they've lost it.

i think a much larger fine and license points would do more than this, and a short period of massive enforcement.

what about enabling Traffic Wardens the ability to register drivers who are texting?
they send in the number plate- automatic fine is issued, bang through the door £60 tosser.
that would help.

Burdon of proof innit- warden would have to get a photo of the driver.

what about enabling Traffic Wardens the ability to register drivers who are texting?
they send in the number plate- automatic fine is issued, bang through the door £60 tosser.
that would help.

i don't think that it is a good idea to keep extending police powers to non police officers who are not trained in this kind of thing.

Best thing is to give people you know grief for using a phone while driving. Make them feel like the biggest cunt in the world and they'll think twice next time around.

My mother been doing that to her patients for half her life, more than half of the patients were driving when they were on the phone, she asked if they're driving, if yes, she tell them in an authoritative tones that they should call you when they're not driving and hang up immeditally.

Easiest way of doing it would be ANPR record of your car on the road cross referenced to your mobile account, but that would never work in terms of database integration, and would also be resisted (quite rightly) by privacy campaigners.

One answer would be to push technologies such as speech recognition- i.e. your phone reads a text out to you via the car speakers, you tell it what text you want to send and the phone uses IVR to translate your words into an SMS.

Not solving the problem per se, but pushing it as a desirable upgrade that gets people to stop trying to focus between road and phone whilst driving.

One answer would be to push technologies such as speech recognition- i.e. your phone reads a text out to you via the car speakers, you tell it what text you want to send and the phone uses IVR to translate your words into an SMS.

or just pull over.

Carrot/stick etc.

or just pull over.

How do you get them to pull over?

They don't that's my point.