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@Spins
I'd be interested to see the TV cutdowns of this, the 4 min version would only probably be used as an educational tool. In addition to the points above most of my peers seem to respond most to this kind of advertising, though I have seen a few PSAs that required toning down before broadcast which usually results in the most shocking content being removed.
There was a christmas anti drink driving campaign a couple of years ago based in a hospital and used the twelve days of christmas as a theme counting down through injuries and traumas which was also very sobering. Though not quite as graphic.