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@A_EF
"More ice-creams sold since less people use the tube. Experts say it's because pedestrians are more likely to walk by an ice-cream van and think "mmm ice-cream" than someone on the tube"
Publish that and before you know it someone will make the connection to increased obesity levels and the strain it will put on the NHS. Couple that with more articles under the supervision of an editor that doesn't want to alienate the last substantial advertising revenue they seem to have left in print media, car adverts, and before you know it everyone is absorbing flawed and skewed "information" as they dribble cornflakes down their chin in the morning, scanning "newspapers" through bleary eyes. Oh look and here's an article that mentions cyclists and terrorism. "Cyclists... terrorism... cyclists... terrorism. Remember to store that away in the subconcious now brain and keep the association between the two".
Half an hour later they can leave the house and jump in their 4x4 safe in the knowledge that the media has just reinforced their belief that they have chosen the correct mode of transport. 2 hours of sitting on Battersea Bridge later and the frustration levels are just about perfect for not putting up with any crap from those evil cyclists. Why should they give them room on the road when they know from the "information" they recieve through the media that cyclists are bad. Bad as in really bad, or bad by association. Either way it's all negative.
It wouldn't be so bad if there was an upside to the knowledge and information this sort of thing spreads, but there doesn't seem to be.