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@A_EF
The article is purposefuly obtuse and intentionaly incendiary, with the intention of generating attention to the article rather than the subject matter. The study may be sound, but the article is merely a measure of how desperate media is getting to retain readership and cling to plummeting advertising rates.
There may be a few facts in there but how relevant are they to anything?
There's a lot of this type of "journalism" around.
The Bristol Evening Post is constantly publishing articles to wind people up. They get linked to a lot and receive hundreds of comments as people argue with each other. This equals lots of hits, which equals justification of advertising rates.