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@Dammit
Always been the case that you normally get a far better deal buying a complete bike than the individual parts.
(Even more pronounced when you buy second hand- and does not apply to just bikes.)
Typically the margin gets lower the higher the value, but expect the bike shop to be making a minimum of 45% on most things, going to 85% and upwards for inner tubes and so on.
Margin on clothing is massive.