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@cliveo
Well done for getting on your bike and a ride to Brighton for a good cause will give you an incentive to go further. Train for it and once you have done it, you will appreciate that a ride to Brighton is not a herculean task. If you have enjoyed the training and the ride itself, find another more challenging target and train for that and so on.
You will find that non cycling friends will be more receptive to your requests for sponsorship. They will be impressed by the feat.