Bike Anti-Porn - When Things Go Wrong

that lower lightweight fond is just plain cheasy

that lower lightweight fond is just plain cheasy

Is this the typography critics thread? I think plenty of companies, not just Don Walker and Carbonsports, get associated with a particular font before they are able or willing to really get good advice about typography, and thereby get placed in a somewhat invidious position; do you live with the carping, or do you change your branding and get a whole new group of people carping about your lack of respect for heritage, slavish fad-following, poor choice of rebranding etc etc. It's probably an even bigger problem for Carbonsports, as their "Lightweight" brand is such a generic term that the script ends up carrying a disproportionate load in the branding, compared with companies like Campagnolo, for example, where the name carries all the weight and they can write it in any script they want and still convey their own unique identity. Maybe Carbonsports/Lightweight should have called their product Obermeyer, and then made the high end version Obermeyer Lightweight, rather than the other way around.

I'm not sure which of the Lightweight fonts eraserhead is criticising, but I have got to say I love this one;

Logo/font porn for me.

Very nice /\ /

They're making me a frame for the hill climb championships but the 'carbon sports' font is shocking (like a crap MS office font)

just an add to your collection

they are just the same as normal ones they just say most lightweight ("Most" being pinarello's sub-brand)

If they order a nice branding from a small creative group it will cost them something closed
to a pair of their wheels and their competitiveness will grow a 15% without risk...
I think that is the destiny of the most of small or independent manufacturers of nowadays,
they don't think their company profile as an weapon or something...

Actually while Lightweight's typography is awful, it's far more recognisable just for having that type - what other company in the world choose that type?

why is it awful? i think it's fantastic.

Actually while Lightweight's typography is awful, it's far more recognisable just for having that type - what other company in the world choose that type?

True, and it's mostly typography geeks who are annoyed by it, and how many of them are potential customers for a £3000 wheelset anyway?

+1 to be fair though their standard wheels are quite understated.

http://www.cyclingtipsblog.com/wp-content/uploads/2009/03/lightweight.jpg

They truly are astonishingly light. The first time I held one I was actually shocked at how a wheel could weigh that much.

if I have money I wouldn't mind spending, I'd defintely love to own the Lightweight Fixie.

Their disk wheel is on my xmas list but dunno if I could live with the paint job.

Reminds me of a 48h polo/trick wheel in a way.

reminds me of those skanky bmx low rider wheels:
144h ftw
http://www.ridelow.co.uk/images/large/wheel_39580_LRG.jpg

That's the type that first came to mind for me, couldn't for the life of me think of what to search tho.. :)

They truly are astonishingly light. The first time I held one I was actually shocked at how a wheel could weigh that much.

+1

That's the type that first came to mind for me, couldn't for the life of me think of what to search tho.. :)

a mate of mine ran a pair on his flatland bike for a long time with no trouble, stupidly heavy as i'm sure you can imagine. mad amounts of momentum on big swirly tricks tho but a fucker to true up when they go out.
pointless, flashy, unfit for purpose. perfect for fixie skidding ;)

thats some crazy wheel

reminds me of those skanky bmx low rider wheels:
144h ftw
http://www.ridelow.co.uk/images/large/wheel_39580_LRG.jpg

+1 Thats probably where they got their inspiration.

a fucker to true up when they go out.

Given the amount of spokes, it would probably take a couple thousand years to build the wheel.

Don't even make me think about attempting to true one.

http://velospace.org/files/malktarck1.jpg

...that doesn't horrify me as much as it probably should

WHY!

Eh? it's only the handlebar that look pretty stupid, but other than that it's fine.